Growing the business through a full-funnel marketing approach

Samsung is one of the world's top five most valuable brands and a significant media buyer in the Nordic markets. As a long-term partner, Eidra is working very closely with the in-house team at Samsung to lead the marketing communication efforts. Eidra rolls out global product launches across four Nordic markets and develops local brand campaigns to increase awareness and preference for Samsung's products. With a lower funnel D2C market strategy, we harvest the increased interest to drive traffic to Samsung's e-commerce and partner retailers. A tactical plan has been designed to improve the conversion rate and generate growth. An Eidra team implemented the findings with Samsung, achieving cost-efficient and rapid growth.

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  Increased number of orders (YOY)

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  Increased traffic (YOY)

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  Increased conversion rate (YOY)