From blocks to culture.

With over 300 million copies sold, Minecraft is the best-selling video game in history. Since launch, it has grown into a global franchise. For more than five years, Eidra has helped transform Minecraft’s digital presence—building a massive social following and setting new standards for engagement. From launching on TikTok to growing Instagram from 400K to over 10M followers, Eidra’s creative and strategic work has broadened the audience and deepened community loyalty. Through close collaboration with Mojang, we’ve crafted campaigns, trailers, and experiences that resonate—driving reach, engagement, and measurable impact across platforms.