Our work.
From past to future.
Transforming an icon of American trucking. Following its acquisition by the TRATON GROUP, Navistar turned to Eidra to help redefine its identity and future. By restoring International as the master brand, we unified a fragmented portfolio and positioned the company for a customer-centric, digital-first future.
From hours to seconds.
Accelerating marketing operations with generative AI. Polestar, a design-focused luxury electric performance car brand, faced challenges with long lead times and the need to improve efficiency in content production. Eidra was entrusted with exploring how generative AI could streamline and enhance these processes.
From blocks to culture.
With over 300 million copies sold, Minecraft is the best-selling video game of all time. Since its launch, it has evolved into a global franchise that includes merchandise and movies, with further expansions planned. Eidra has been a pivotal creative and strategic force behind Minecraft’s transformation and success for over half a decade.