Support in scaling an EV player through a digital-first and data-driven approach

Polestar, a design-focused luxury electric performance car brand, needed support to rapidly scale its marketing capabilities and organization to meet an aggressive global business plan. Eidra worked with Polestar employees to help build a new scalable Brand & Marketing department. We also delivered a global digital channel assessment to increase effectiveness, efficiency, and growth.Eidra is now an integrated part of the organization, working side-by-side with Polestar employees in project management, digital marketing, analytics and BI, CRM and lead management, content production, product ownership, UX design, user research, CRO, and SEO.