Twenty years of collaboration on the cutting edge of digital museum experiences

A visit to a museum is a visceral experience. Immersive, impressive, an exploration into materiality and concepts. Nowadays, a digital visitor is just as valuable as a physical one, bringing together art, education, UX design, and conversion optimization.Together with the museum's digital team, Eidra created the world's first touch-optimized-content-first museum website, the groundbreaking Rijksstudio, where visitors can create a collection of high-resolution images. We optimized conversion by redesigning the visitor flow and built an integrated webshop. We also designed and developed the native app to support museum visits and the interactive tour in the museum and created various online experiences such as 'Closer to Johannes Vermeer.'