Project StyleGen: Precision and creativity in fashion design with AI

Fashion is an ideal domain for generative AI, blending its organic, fluid nature with the beauty of imperfection and the allure of creative hallucinations. In the StyleGen project, the Eidra AI team collaborated with H&M’s fashion design team to explore the potential of generative AI in the early phases of the fashion design process.Our approach involved:Finetuning of Low Adaptation Rank Models (LoRA): Tailoring models to align closely with H&M’s design language.Style Transfer with Image Prompts (IPAdapters): Using image prompts to apply specific styles to AI-generated designs.Controlnets: Steering and guiding the generative process to adhere to H&M’s design standards and aesthetic preferences.The collaboration enabled H&M’s design teams to transform initial garment sketches into high-quality studio photos with remarkable speed and accuracy. The results showcased the immense potential of generative AI in revolutionizing fashion design workflows.