Sustainable products are designed in the boardroom

Most organizations recognize sustainability as an important part of their business strategy. But instead of investing in sustainable innovation to improve their products, companies hope to create more sustainable products through their regular innovation and product development process. Yet, the most commonly adopted business models give little time and budget to truly innovate.

Instead, we need to look at a longer timeline; at the whole product lifecycle and the entire business.

You need to get a wider perspective, by bringing strategists, business developers, designers, and engineers into one room, to add perspectives and through a structured process find new ways of meeting your customer needs – in line with your brand and key assets.

Only then will you identify actionable sustainability-driven opportunities, on products, structures and business models, that will increase your company’s value while meeting environmental goals.