Eidra Event Tour: Business Experimentation & Addictive Loyalty Programs
Welcome to a session of inspiration and insights.
Join us in this exclusive seminar tailored for senior marketing executives, with focus on Business Experimentation and Addictive Loyalty Programs.
In this session we'll walk you through how to design effective experiments and use these insights to make informed strategic decisions. Through real case studies we’ll explore how this method, combined with understanding customer behavior, is key to building strong, lasting customer loyalty. You will get insights into how Scandic Hotels built and launched a revamped loyalty program to 3 million members, and listen to how McDonalds implemented their mobile loyalty app in 65 markets, serving over 40 million customers each month.
- Gothenburg: November 12th, 11.30-13.30 • Kungsgatan 51 (lunch included)
- Stockholm: November 14th, 15.30-17.30 • Grev Turegatan 1 (after work-refreshments included)
- Oslo: November 19th, 14.30-16.30 • Skur 41, Vippetangen (after work-refreshments included)
- Malmö: November 26th, 11.30-13.30 • Grimsbygatan 24 (lunch included)
Each stop on the tour has a limited number of seats, so make sure to apply as soon as possible.
Eidra is a consultancy collective bringing together a unique group of 17 leading companies and 1200+ consultants, creatives and engineers. Born in the Nordics and headquartered in Stockholm, we have found kindred spirits around the world, building strong operations in the Nordics, the Netherlands, and the US.
We are built on a foundation of management consultancy combined with various expert companies which allows us to move effortlessly between strategy and implementation. Eidra is driven by its active founders and shareholders, who collaborate with minority owners Altor Equity Partners.
Elin Kiw
Head of Communications, Eidra
Email: elin.kiw@eidra.com
Phone: +46 70 777 2267