Brand, today's agent for change
Acknowledge your power. Then act on it.
Brands move people. They galvanize action. Change behaviours. How are you going to use yours?
In this chaotic time of crisis, trust-collapse and fear, it is truly human, deep-set, softer values that people crave most. We’re humans. We want to find our community - and someone to lead it. To rally around the very things that unite us. To connect through shared experience. And to align the values that motivate us personally with the companies we want to show the way.
That’s why the brand is so powerful in making your business the more sustainable version of itself.
The five perspectives in this guide are here to help you explore that very question.
Download the full version of our article to read more.
Eidra is a consultancy collective bringing together a unique group of 17 leading companies and 1200+ consultants, creatives and engineers. Born in the Nordics and headquartered in Stockholm, we have found kindred spirits around the world, building strong operations in the Nordics, the Netherlands, and the US.
We are built on a foundation of management consultancy combined with various expert companies which allows us to move effortlessly between strategy and implementation. Eidra is driven by its active founders and shareholders, who collaborate with minority owners Altor Equity Partners.
Elin Kiw
Head of Communications, Eidra
Email: elin.kiw@eidra.com
Phone: +46 70 777 2267