ARC expands foothold in Norway with key acquisitions
As part of its continued digital growth and sustainability agenda, ARC Arise Consulting is expanding its presence in Norway and growing its regional competency with the acquisition of leading design agencies Heydays and Goods.
“"Both Heydays and Goods are young, ambitious, and extremely talented studios that are pushing the boundaries of conscientious design. I strongly believe that their unique blend of disciplines will set new benchmarks as to what the Norway team can achieve at home and globally. This acquisition follows a tried and tested formula at ARC— partnering with the most progressive and creative talent to offer cutting-edge services to our clients."
Heydays and Goods are adding world-leading design and branding expertise to ARC’s current offering in Norway. They will be joining the group’s currently residing companies, management and marketing consultant companies Curamando and Conversionista, and will spearhead ARC’s creative offering in Norway and beyond.
Heydays was founded in 2008 by Mathias Hovet, Thomas Lein, Lars Kjelsnes, Martin Sanne Kristiansen and Stein Henrik Haugen and is today led by Managing Director Sanda Zahirovic. Together with Ida Thulin Bentsen and Sandro Kvernmo the team formed Goods in 2019, now led by Managing Director Camilla Martinussen. All owners and managing directors have now joined as partners in ARC and grow ARC Norway’s headcount to +100 employees.
“Today, more than ever, companies are seeking human centric design and holistic brand expertise. Since Heyday’s inception, this has been at the top of our agenda, and we believe that ARC’s composition of fantastic agencies is the key to responding even better to this need”, says Sanda Zahirovic, Managing Director of Heydays
“We look forward to complementing the group with brand designers, material experts, and product designers. ARC is the best — if not the only — partner that we believe can help us scale our unique mix of competencies while supporting our clients to meet their ambitious business goals,” says Camilla Martinussen, MD Goods.
About Heydays
Heydays is a Norwegian design studio remodeling how technology and its aesthetics blend into our lives. The company has 20 employees, all specialists in brand strategy, design, and digital experiences. Together with their clients, Heydays orchestrate end-to-end brand and digital experiences that enhance life without invading it. The studio was founded in 2008 in Oslo, Norway, and works with clients like Amedia, Carrot, Huddly, Nomono and has Facebook, Panasonic and NRK on the client list.
About Goods
Goods is a Norwegian studio designing consumer brands and packaging with a deep focus on material research and sustainability. The company has 9 employees and is a sister company to Heydays. Founded in 2019, Goods has been awarded by Monocle, Dieline, Grafill/Visuelt, Pentawards, D&AD, and received the prestigious Jacob Award by DOGA 2021. Clients include Cisco, Tekla, reMarkable, Orkla, Ledger and Kolonihagen.
Eidra is a consultancy collective bringing together a unique group of leading companies in strategy, creativity, and innovation. Our companies provide businesses with the concentrated expertise they need to deliver sustainable commercial advantage, at speed. We help leaders create Great Change: the exponential growth that only happens at the intersection of different perspectives.
Born in the Nordics and headquartered in Stockholm, we have found kindred spirits around the world, building strong operations in the Nordics, the Netherlands, and the US.
Today, Eidra includes Above, Ariel, Alexander Reklamebyrå, Conversionista, Cupole, Curamando, Curious Mind, Fabrique, Goods, Heydays, Kurppa Hosk, Kurppa Hosk Communications, Los & Co, Mission Anew, Neue, Tba, Q42, and Umain. We are now 1,200+ strong: strategists, creatives, and engineers, built on a foundation of management consultancy competency that allows us to move effortlessly between strategy and implementation.
Eidra is driven by its active founders and shareholders, who collaborate with minority owners Altor Equity Partners, leveraging their strategic investments to develop the consultancy collective.
Elin Kiw
Head of Communications, Eidra
Email: elin.kiw@eidra.com
Phone: +46 70 777 2267